Thu, Dec 22, 2011 in News, Technology by rameez, Comments Off

(Founder Stories) TripAdvisor’s Kaufer: Crucial Early Decisions Paved The Way For An IPO



Earlier today, TripAdvisor added its name to the list of companies publicly trading on the NASDAQ. After doing so, TripAdvisor’s co-founder Stephen Kaufer stopped by TechCrunch for a Founder Stories interview with host, Chris Dixon.

TripAdvisor offers user-generated reviews of everything from hotels to restaurants and claims “50 million monthly unique visitors and 20 million members.” Healthy numbers now, but dial back a decade and TripAdvisor was gasping for air. Kaufer says 18-months in “we had no clients, we had no revenue and we were running out of money.”

Realizing time was short, the team dumped their initial business model after recognizing a demo they released on the side “to showcase what someone else could do with [our] technology” was gathering steam. Leadership built a plan around the concept, added a “write your own review” button and was off to the races with what we now know as TripAdvisor.

Kaufer dives into additional detail on those early early days, discusses Expedia’s acquisition of his company and voices concerns about Google as the interview unfolds. Make sure to see it all by watching the entire exchange.

Also be sure to check out Chris Dixon’s thoughts on the interview, the IPO, and issues surrounding it all on his blog,

Episode II of Kaufer’s interview is coming up.

Past Founder Stories interviews featuring Mayor Bloomberg, David Karp, Dennis Crowley and many other leaders are here.

Read more:
(Founder Stories) TripAdvisor’s Kaufer: Crucial Early Decisions Paved The Way For An IPO

Tags: ,

Comments are closed.

Advertise Here


advertising amazon apple apps asia china design & dev disrupt ecommerce enterprise europe facebook fundings & exits gadgets gaming gaming news government hacks how to insider inspiration ipad iphone laptops media microsoft mobile news opinion product launches samsung shareables social social media startups tctv technology tutorials twitter united states venture video web design windows 7 gaming windows 8 news

Follow us on twitter

  • Could not connect to Twitter

© Copyright The E-commerce Magazine.Website Designed By Bitwords Media LLC

About us

The E-commerce Magazine.

Write for us

We are always looking for experienced writers who can write good original quality posts on Please contact us if you would like us to consider you. Make sure you give us details of your own blog or a link to some articles you have written. Learn more about us